I agree whole heartily with Kathy. We have to take responsibility as online marketers for our new prospects and find out how much experience they have. In our business we actually have three levels of entry where we channel the total newbies first into a training site. Here they learn about online marketing first. This is a free website where they can first get some experience before they start to invest in their own business.
In some cases however I had just the opposite reaction when I try to tell people not to invest in some programs until they have the experience to make full use of all the facilities. It looks as if newbies are just like children - when you tell them not to do something, that is exactly what they do. Maybe one can use this as a new marketing ploy

just joking. Seriously it is sometimes difficult to protect people against themselves. One must always try to help people to focus on a single program and make a success of it before moving on to the next opportunity.
I feel that the most important aspect of online marketing is to teach people how they can build their own list. Once you have a list, even a small one of 100-200, you should keep on building the relationship with your list members. I have found that most people do not even contact their new subscribers and welcome them to their list. They think that it is the responsibility of the company. Nothing builds a good relationship than welcoming your new subscriber personally. The first thing you should ask your new subscriber is if they had any problems with the sign-up process. Next ask them what previous experience they have and what their goals are with Internet Marketing. If you can get them to respond, you will have won half the battle.
My motto is courtesy, honesty and integrity always and it will automatically shine through to your members. Never let it happen that an email from any of your members sits unanswered in your mailbox. It is the best opportunity you have to help your member on the correct path. One day during July 2008 I got a very angry email from a prospect accusing me and the whole Internet of telling lies. That we say things are free to join but then when you want to use anything you have to pay. In stead of deleting the letter I took some time and wrote back to explain exactly how you have to invest in your business if you want to make some money. To make a long story short. Today that same person is my partner in several businesses we built together with great success. Make contact - keep contact and build your business.
Carpe Diem - Seize the day!